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August 2011


SMC Member Profile of the Month


Theresa Swanson
Publisher
Florida Homebuyer Orlando
The Map Guide to New Homes
Tampa Military Map Guide to New Homes
Florida Homebuyer West Coast Relocation Guide

How our industry has changed!  But in true character our local builders have weathered the storm and once again proven they are resilient and dedicated to homebuilding!

Needless to say just as the industry has changed so has the market. Long gone are the days of putting a pretty ad in a magazine for “image”. With precious few marketing dollars available it just does not work that way anymore.

No one knows that better than Florida Home Media. We have been here through thick and thin. When the main stream media was touting doom and gloom we focused on builders who stepped up to revive unfinished subdivisions and making them neighborhoods once again. And as the local newspaper headlines screamed dismal national numbers we focused on the thriving and rebounding local market.

We have committed our publications throughout the state to continually lead the industry in terms of content and effectiveness! And while others are cutting back in their distribution, Florida Homebuyer Media has done just the opposite, expanding  the distribution of our Florida Homebuyer magazines into most area Publix supermarkets, hundreds of area Realtor® offices, major employers, lenders, chambers of commerce, and economic development commissions. The Map Guide to New Homes is available in hundreds of area retail locations including ALL area 7-11 stores, hundreds of area Realtor® offices, major employers, lenders, chambers of commerce, and economic development commissions.

Our searchable data base (TheFloridaHombuyer.com) is the only reliable, comprehensive and inclusive listings of available models, plans, and specs. This database also feeds the search portion of the websites for  The Home Builders Association of Metro Orlando, Orlando Regional Realtor® Association as well as hundreds of individual Realtors. This unparalleled distribution partnership is designed with one goal – to help sell new homes.

To help you reach the Realtor® community we will continue to offer eblasts, flyer drops and event management.

As you can see, Florida Home Media, and our team throughout the state has faith in the new home industry; it is the heart and soul of our business.
 


 

Attend the next SMC Steering Committee Meeting for your chance to be featuerd as the next SMC Member of the Month. The SMC Steering Committee meets the first Thursday of every month at 9 am at the HBA.

 

 

SMC News U Can Use

May 2013 - Something is Wrong! My Top Producer Scored Very Low on Their Shop By: Melinda Brody, MIRM, Melinda Brody and Company, Inc
April 2013 - High Tech vs. High Touch Follow-Up by: Meredith Oliver, Creating WOW Communications
March 2013 - Diminish Distractions – It can cost you the deal! By: Melinda Brody, MIRM, Melinda Brody and Company, Inc
February 2013 - Why a GREAT salesperson MAY NOT be a GREAT Sales Manager By: Melinda Brody, MIRM, Melinda Brody and Company, Inc
January 2013 - Conquering the Competition By: Melinda Brody, MIRM, Melinda Brody and Company, Inc

Submit a favorite article, or write your own. Submission information.

 

SMC Member News

February 2012 - Adams Homes completes Energy Star qualified home in Orlando, FLorida
July 2011 - Marilyn Anderson promoted to Vice President at Masterpiece Design Group
February 2011 - STANDARD PACIFIC HOMES’ “LOVE FEST” MAKES BUYING A NEW HOME EVEN SWEETER
October 10, 2010: Melinda Brody and Company celebrates 24th Anniversary
October 11, 2010: Greenovation Team Wins Orlando Home & Leisure Design Awards for Terra Verde’s Outstanding Kitchen
September 17, 2010: Standard Pacific Corp. Achieves Exceptional J.D. Power and Associates Customer Satisfaction Rankings
March 16, 2010: Melinda Brody and Co Announces Strategic Alliance

 

Submit your press releases to Stacie@HBAofMetroOrlando.com

 

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